long tail keywords are important

Rapid Growth

Whether you know me personally or just casually read my blog, you probably know that I’m always stressing the importance of creating the perfect title tag for every page, and what it can do to help rank you higher in the SERPs (Search Engine Result Pages). What better way to drive this point home than by showing you two good old fashioned screen shots of effective title tags in action.

Before One week ago - Prior to creating the perfect title tag.
Rank: Page #2 in Google, slot #11
before proper title tag

…

After Today – Reaping the benefits.
Rank: Page #1 in Google, slot #5
after proper title tag

As you can see by the screen shots above, this blog is quickly moving up in the ranks and I haven’t done any further “On-Site SEO” during this time. I have a little bit of “Off-Site SEO” by submitting this blog to a couple of directories but nothing significant enough to accomplish this sort of SERP escalation in such a short amount of time.

How I Did It

I owe my recent SERP success to using long tail keywords in my title tags. Time after time, project after project, they remain to be a very successful method. In fact, I was able to acquire enormous success in ecommerce by using such techniques.

Long tail keywords can be described as 3-6 words grouped together which are very specific to the product, service, or information which you are promoting or selling. The best part about long tail keywords is the fact that they will pick up traffic for not only the full, exact phrase – but all of the other keywords in between as well. Many top search engine authorities will agree that nearly 60% to 80% of all internet searches are unique in nature, and not the vague one or two keyword phrases like one might imagine. This makes long tail keywords a very hot technique that must be capitalized on.

Previous Title: Paul Bradish - Internet Business for the Masses.

This is still a decent title tag, as it is the official name for my blog. The problem is that it won’t rank well since no one likely searches “Internet Business for the Masses”. It’s true that this is a long tail keyword, but it isn’t focusing on the right keywords!

New Title: Internet Business Blog by Paul Bradish

Using the long tail method mentioned earlier I was able to create a vastly superior title tag. “Internet Business Blog” is a desirable phrase in the SERPs and at this point is worth owning. I will now also greatly improve my chances for ranking with the terms: Internet Blog, Business Blog, Paul Blog, Bradish Blog, and of course – Paul Bradish (which I am #1).

This isn’t Keyword Suffing!

I hope that this blog entry encourages others to update their title tags as well. Due to the ever changing nature of search engine optimization, I feel that it’s important to note that long tail and keyword stuffing are not the same thing - and under nearly all circumstances keyword stuffing is not going to help. In fact, keyword stuffing will eventually penalize your blog or website and you may even be black listed from the major search engines.

You’re Opinion?

I’d love to hear your thoughts about this subject. What sort of experience have you had using long tail keywords in your title tags? Do you encourage others to use them as well?

Share This

Popularity: 100% [?]

If you enjoyed this post, make sure you subscribe to my RSS feed!