seth godin speaks

When Seth Godin Speaks…

…I always listen.

Here’s what Seth had to say recently at the Search Engine Strategies 2007 (SES).

Note: At the time of this blog posting, it appears that Webmaster Radio had either A) removed the audio file or B) are making us pay for it. If the latter is true, I’d actually suggest subscribing to their service because their website is an awesome resource to keep up on the latest trends in Internet Business, Online Marketing, and SEO.

Read his Books

Truth be told, I’m not much of a reader. In fact, most of the books that I’ve “read” were actually done so in audio form on my ipod while I’m working out or driving to the bank. I really do enjoy reading Seth’s books though, for a couple of different reasons.

1. These books are interesting. Godin has a wealth of personal experience and isn’t afraid to share it. This seems to ring especially true in “The Dip”.

2. These books are short. He’s always straight and to the point. He doesn’t suger coat and gives you the straight solution.

Currently, I’m almost finished up with one of Seth’s newer books entitled “The Dip” which teaches you how to play through the pains of business and/or to know when it’s time to hang up the gloves. Here’s an official description:

Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.

I also received Seth’s most popular book, “Permission Based Marketing” for Christmas and can’t wait to check it out.

Bookmark His Blog

You can visit his blog here. I’d highly suggest either bookmarking it or adding it to your RSS viewer. He updates his blog pretty regularly with various marketing concepts, ideas, and methodologies.

Watch His Presentations!

Here’s what I think is probably the coolest thing. Run a search for Seth Godin on Youtube and Google Videos. You’ll find a ton of useful presentations that he’s given in the past. All of them are good, and certainly worth watching. Here’s one to get you started:

In Conclusion

Attend his speeches, Read his published material, and Watch as much Seth Godin footage as you can. He’s a marketing genious and can be very influential and inspirational when you need that extra kick to get the marketing ball rolling again!

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