matt cutts google word separator presentation

Google employee and search engine “Guru” Matt Cutts recently gave a presentation stating that underscores embedded in URLs are now officially considered word separators. Though many of us in the industry thought that this may have been the case for some time, it is nice to hear it confirmed.

Other highlights from Matt’s presentation that you may find interesting:
• Google treats URLs with a query string the same as static URLs.
• The number of slashes in your URL isn’t a factor in your Google rankings.
• The file extension in your URL won’t affect your rankings.
• To qualify your blog for Google News inclusion, your blog must have multiple authors.

Matt also mentioned that he will hopefully have an MS Powerpoint version of his presentation on his blog (assuming Google allows him to do so). I was unable to attend the presentation in person, so am hoping that this happens or a video is posted soon.

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