Internet Business Blog

Part 2 of 3

Selling a physical product (or service) over the internet is not as effortless as one would like to think. You may be exceptional at drawing targeted traffic to you’re online store, but do you know how to capitalize on it and convert the visitor into a sale? Like I mentioned in Part 1 of this series, writing killer page content is absolutely crucial and in all honesty – just as important as having an excellent product or service to sell in the first place.

Today, I’d like to expand that point even further by showing you how the proper use of pictures can *and will* increase online sales.

Due to my experience in the field, I’ve concocted a three part mini-series in creating killer product descriptions. This is part #2 – and I will be covering how to effectively use Pictures to sell your products.

Use Pictures, and Lots of Them!

I love using pictures to sell products online. They say that a picture is worth a million words, and this phrase couldn’t be any truer than in an Ecommerce situation. There are two types of pictures that I use on a consistent basis:

1. Stock Pictures. A stock picture is essentially a picture of the product (by itself) with a solid background. This picture is meant to give the prospective customer a general idea of what the product looks like. When possible, the option to zoom in and inspect a larger version of the same picture is highly recommended.

2. Action Pictures. I try to include an action picture of some sort on every product description page. Action pictures show off the product being used in the “real world”. I’ve found this to work especially well within the sporting goods industry.

Quality versus Quantity

I honestly feel that the quality of a product picture is much more important than the quantity. Having one great picture on your ecommerce product page is a good deal more valuable than three of which that are simply OK or lacking. OK pictures do not sell products online. Great pictures do.

Think about this: the quality of the pictures in your product pages goes hand in hand with the quality of your ecommerce operation.

If there’s one point that I’m trying to drive home it’s this – Think QUALITY!

Compress Your Images

As a final note, I’d like to mention that it’s extremely important to compress the images that you’re using on your product pages. Image compression can be done by a plethora of image editing applications (I prefer Adobe Photoshop), and is a must because customers will not wait for your product page to load up if it’s slow due to large image sizes.

Your Thoughts?

I’d like to hear your thoughts on the subject as well. At the time of this writing, I have successfully launched five ecommerce websites and have learned so much by doing so via forums, articles, common sense, and trial / error. That being said, this is a never ending process of learning what works so I’d love to know… what works for you in regards to your product pages?

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I’m extremely busy today wrapping up loose ends on a client’s new Pay Per Click campaign, so I figured this would be a great opportunity to share with you a trick that I know to secure an unlimited number of Yahoo Search Marketing (YSM) vouchers for little to no effort on your part.

Keep in mind that this may not work forever, and this particular trick is one that most SEM’s won’t want you to know about.

Yahoo Reps, please don’t hate me :).

Claim Your FREE Voucher

Here are the step by step instructions to claiming a voucher:

1. Click this link.
2. Mix up the last four digits to any numbers that you wish.
3. Eventually you will hit a credit!

I’ve found voucher credits ranging anywhere from $25 to $75 - but haven’t tried them all.

Have fun!

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Those who know me know that I am all about the PPC (Pay Per Click). In launching an ecommerce site for a client of mine, I’ve recently stumbled across BidVertiser - and am very happy that I did.

What is BidVertiser?

BidVertiser allows online advertisers to create and place text ads on thousands of relevant websites on a pay per click basis in few easy steps:

Why Use BidVertiser as Your PPC of Choice?

In doing my research I have found them to be a very solid company and PPC (pay per click) program. In the ecommerce industry in particular, I’m always looking for new ways to reach customers and believe that I have found a hidden gem. Here are my top reasons for joining the BidVertiser program:

1. Browse their directory and select the appropriate sites
2. Set geographic targeting
3. Create the text-ad
4. Set budget and capping
5. Let the campaign do its thing!

If you’d like to give them a try (as an advertiser), I highly recommend signing up using this link as it will provide you $20 in free clicks to get you started.

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