Internet Business Blog

Here is an old (by internet standards) but great presentation from Seth Godin when speaking at Google. The topic of his presentation was “All Marketers are Liars”. It’s a very well done, five star performance from an internet marketing genius.

Caption:
Seth Godin is the author of six bestsellers, including Permission Marketing, an Amazon Top 100 bestseller for a year and a Fortune Best Business Book. His newest book, All Marketers are Liars , has already made the Amazon Top 100 and has inspired its own blog. Seth is also a renowned speaker, and was recently chosen as one of “21 Speakers for the Next Century” by Successful Meetings Magazine and is consistently rated among the best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, an interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, is a contributing editor to Fast Company magazine, and was called “the Ultimate Entrepreneur for the Information Age” by Business Week.

Popularity: 4% [?]

If you enjoyed this post, make sure you subscribe to my RSS feed!

“let’s build a dev guide to help avoid customer/design problems”

For this particular ‘Forum Freshness’ I would like to focus on one thread over at Webmaster World in particular. This thread has the community open up and share their top 100 tips for quality web design in regards to professional internet development and design issues.

This isn’t the typical design thread and tends to focus more on how to treat your clients correctly and professionally - something that our industry still tends to seriously lack.

Here’s a portion of the thread:

” make a clear service catalog with price.

before you begin a project look a good look at him.

at each customer show exactly what you will charge him and i mean everything -but don’t charge your mistake. if you had done 5 days because you didn’t know something that require 5 minute you got to charge 5 min

its a good idea this catalog to be used as a contract. “

Read the rest of this excellent thread in the making here. It isn’t very long yet, but has potential - and I plan posting to it later this evening.

Popularity: 5% [?]

If you enjoyed this post, make sure you subscribe to my RSS feed!

I’ve said it many times before and I’ll say it again, high Google PageRank and Alexa ratings don’t necessarily equal quality or credibility.

I’ve been lurking the webmaster forums lately and can’t help but notice that so many aspiring webmasters seem to confuse the fact that your Google PageRank and Alexa ratings can be gained by white hat techniques such as creating custom content, aesthetically pleasing web design (as well as functionality), and generally giving people something to bookmark and spread the word about.

Take a step back, stop focusing so much on paid links, directories, and follow tags. Granted, they all have their rightful place in the world of internet traffic and search engine optimization *but* when you are at square one, focus on the following three attributes and your website will be a success:

1. Custom content that absolutely pertains to your niche.
2. Create a web site that is pleasing to the eye and easy to navigate.
3. Give users something to bookmark, and give them a way to spread the word.

In the grand scheme of things, this thing of ours (a.k.a. the internet) is not very difficult. I truly believe that the difficulty has been blown out of proportion, and the ones giving advice are generally in no position to be doing so to begin with.

Popularity: 4% [?]

If you enjoyed this post, make sure you subscribe to my RSS feed!